Datsun Company Description:
Datsun is an automobile marquee, and the brand name was used in production only by DAT Motors and Nissan Motor Co., Ltd. The name was created in 1931 by the DAT Motorcar Co. for a new car model, spelling it as "Datson" to indicate its smaller size when compared to the existing, larger DAT car. Later, in 1933 after Nissan Motor Co., Ltd. took control of DAT Motorcar CO. and the Datsun brand was discontinued in March 1986. The use of the Datsun name in the American market derives from the name Nissan used for its production cars. In fact, the cars produced by Nissan already used the Datsun brand name, a successful brand in Japan since 1932, long before World War II. The Datsun name is most famous for the sports cars referred to as the Fairlady roadsters and later the Fairlady 240Z coupes.