Infiniti Company Description:
The Infiniti brand was introduced in the United States in 1989. Its purpose back then, as it is now, was to create and sell premium vehicles in America that wouldn't have otherwise fit in with Nissan's more mainstream image. Infiniti was created around the same time as Japanese rivals Toyota and Honda's luxury brands, Lexus and Acura respectively, were introduced in the U.S. Since 1989, sales have consistently grown. The company's logo is inspired by Mt Fuji, a volcano in its home country of Japan. It serves as Nissan's luxury brand in the American, Canadian, Mexican, Middle Eastern, South Korean and Taiwanese markets. And all current Infiniti coupes, sedans and crossovers are based on the Nissan FM platform. |
