Lancia Company Description:
Lancia is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia and which became part of the Fiat Group in 1969. The company has a long history of producing distinctive cars and also has a strong rally heritage. Lancia was not closely associated with any other manufacturer until the late 1960s. By this time, the company's expensive, high standards of production had become unsustainable. In aiming to produce a product of the highest quality, company bosses had sacrificed cost-effectiveness and when Fiat launched a take-over bid in 1969. Lancia has managed to preserve its own identity, and to find the vitality that has enabled it to renew its range from the Lancia Thesis to the Lancia Ypsilon and the Musa.