Saturn Company Description:
Saturn Corporation is a division of General Motors. It was established on January 7, 1985 as a wholly-owned subsidiary of GM, and is active almost exclusively in the United States and Canada. The Saturn Corporation began in December 1982 with a group of 99 people from various aspects of the automotive industry. Everyone from production and assembly, design and prototyping, sales and finance, as well as the corporate "white collar" positions were represented in this group called "the 99." Saturn was named after the rocket that took American astronauts to the moon and not after the planet. Saturn's motto was initially "A different kind of company, a different kind of car." During the first decade of the 21st century, GM has moved the brand up market, to the mid-price segment that was once occupied by Oldsmobile.