Scion Company Description:
Scion is a brand of vehicles produced by Toyota Motor Corporation founded in 2003. Scion grew from Toyota Project Genesis, a failed effort to bring younger buyers to the Toyota marquee in the United States. Scion is Toyota's entry-level brand, slotting below Toyota in the lineup. They were available only in 105 Toyota dealerships in California at their initial launch on June 6, 2003. On December 16, 2006, Scion unveiled the next-generation xB, based on the t2B concept, and the new xD, successor of the xA, at an invitation-only, no-camera event in Miami. Both cars were then publicly unveiled on February 8th, 2007 at the 2007 Chicago Auto Show. Currently, all Scion vehicles are front-wheel drive hatchbacks.