Subaru Company Description:
Subaru of America, Inc., (SOA), is the exclusive United States marketer of Subaru products manufactured by Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., SOA serves nearly 600 dealers nationwide. FHI started out as "The Aircraft Research Laboratory" in 1917 headed by Chikuhei Nakajima. Kenji Kita, the CEO of Fuji Heavy Industries at the time, wanted the new company to be involved in car manufacturing, and chose the name Subaru to grace its first car, the Subaru P1 in 1954. What sets Subaru apart is their commitment to engineering-the unique Subaru Boxer engine that delivers improved performance and handling; just one of the many features that make a Subaru, a Subaru. |
